Alchemy: The Magic Of Original Thinking

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Format: Paperback
Number of pages: 384
Language: English
Published by: Ebury Publishing
Author: Rory Sutherland

Description

And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

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