‘Work is my passion’ It’s something we all aim to live by! But Huma Asgar, The Founder Director of Doodle Collection took it seriously! She has had a long journey of living this very statement. It wasn’t an easy road, albeit laden with colours, design and gorgeous diaries! Huma braved not only a conservative and patriarchal society, but also created a new space for herself in an industry which has long been strongly male-dominated. Her way to creating a successful brand like Doodle, has been no bed of roses! Staunch opposition came from the inner circle, citing digitization and the dwindling interest in paper diaries as the reason. But Huma stayed determined and led a team by herself, supervising every aspect of the company, day and night. She now leads a talented Doodle’s workforce, 80% of which is fiercely female!
Doodle Collection, which is a design-centric brand of stylish diaries and planners, started from a deep-rooted love for stationery. And this love for stationery stems from Huma’s love for aesthetics and design. Doodle has been making desks and lives colourful with their diaries, notebooks, planners and lifestyle products. Doodle is a unique fusion of aesthetics and functionality, which emotionally connects with its users.
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