The Alex Brands® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to help children become more active and develop their imagination and creativity, Alex Brands offers toys and games for children of all ages.
Known since 1986 for quality art supplies and crafts kits for kids, ALEX® has expanded over the years to a lifestyle brand for creative fun. From infant, to toddler to tween, Alex Toys empowers confidence and inspires kids to express their creativity by providing innovative creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play.
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