Managing Change & Outstanding Performance In Arab Org.

The book aims to provide a clear vision that helps to understand the complex dimensions that are linked to achieving outstanding performance in order to reach a set of mechanisms to make change succeed and achieve excellence in Arab organizations. The author believes that change, first and foremost, is a philosophy and culture that must be believed, embraced and embraced by all members of the organization, as many studies have proven that the failure of change initiatives is mainly due to the lack of response of the current organizational culture to the incoming culture that the change carries. The book has the advantage of passing the theory to analysis by studying some examples of successful and pioneering Arab organizations in achieving change and distinction, through lessons learned from the experience of Al-Jazeera, the Al-Shorouk Foundation for Publishing and Advertising, and Al-Worood Company for Scents and Perfumes.