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Features

Format: Paperback | 448 pages
Language: English
Author: Miller, Robert B Heiman, Stephen E Tuleja, Tad Marriott, J W Miller, Robert B
Published: 2005

Description

The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry.

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