For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Overview
Recommended AgeSuitable for Mumz & Dadz
Product Dimensions27.6 x 21.7 x 2.7 cm
Package Dimensions22.0 x 30.0 x 13.0 cm
Package Weight1.83 kg
SKUPW-9781292092621
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