Making Numbers Count: The Art And Science Of Communicating Numbers
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Features
Simple Perspective Cues: Utilizing straightforward comparisons to help audiences grasp statistical information more accurately.
Vivid Comparisons: Employing concrete images and analogies to make abstract numbers more tangible.
Emotional Context: Framing numbers in a way that connects with the audience's values and emotions.
Process Conversion: Transforming static numbers into dynamic processes to illustrate their significance over time.
Description
In this practical guide, Chip Heath and Karla Starr explore how to effectively communicate numbers and data to make them more relatable and impactful. They present principles such as using simple perspective cues, vivid comparisons, and emotional context to transform abstract numbers into meaningful insights. The book is filled with examples demonstrating how to present numbers in ways that resonate with audiences, making complex data more accessible and engaging.
3 Left in stock