Curl enhancing color gel provides a medium hold that lasts up to one wash.Cleanse the hair using As I Am JBCO Shampoo or Cowash. Spray As I Am JBCO Water liberally. Apply As I Am Classic or JBCO Leave-In conditioner. Towel dry. Hair must be damp (not dripping wet). Use gloves. Step 1. Section hair off and apply to damp hair from root to tip. Step 2. For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying). Step 3. For a subtle look, apply a fingerful to each chunk or section of hair. Twist or rake through hair for desired style. Step 4. Use a hooded dryer or hand held diffuser to completely dry Curl Color application (to avoid color transfer).