Safi

Safi is the World’s leading Halal Personal Care brand. With leadership positions in Malaysia and Indonesia - in skin and hair care, Safi is known to deliver high quality products for modern muslimah’s around the world.

Safi Rania Gold, our flagship Anti-ageing cream brand is a tailor-made Halal brand offering Skin care solutions. As a trusted Halal brand, it offers Skin care solutions to suit the unique needs of the Modern Muslimah for youthful and fair skin as the Products are crafted at Safi Research Institute, that has developed winning products over decades of research.