Fjallraven

The Fjallraven Kanken is Fjällräven's best-selling product. It was originally developed as a reaction to a 1977 study of increasing number of reports that Swedish school children were developing back problems from their more traditional bags. The lightweight and rectangular yet spacious backpack, which was released in 1978, was Fjällräven's attempt to solve this problem.

By 2008, over three million Kånken daypacks had been produced with 200,000 being made each year. The range has expanded to include the Mini-Kanken with a capacity of 7 litres released in 2002[7] for preschoolers. The Kånken Laptop, released in 2006 with a back pocket for a laptop and paddled selves and the Re-Kanken, released in 2016 and made entirely of polyester from recycled plastic bottles.