Compact Powerhouse – At only 272 pages, it’s a distilled, accessible dose of Kotler’s decades of marketing wisdom.
Proven Marketing Frameworks – Shares proven levers for market success: product innovation, service excellence, pricing strategies, and more.
Strategic & Action-Oriented – Rather than theory-heavy, it’s about how to “create, win, and dominate,” emphasizing actionable insights.
Kotler at a Glance – For anyone pressed for time who still wants the core of Kotler’s teachings, this is the go-to compendium.
Description
This book serves as a distilled compendium of Philip Kotler’s most foundational marketing wisdom—a strategic guide to mastering market dominance. Though concise, it packs a punch with essential concepts on how successful companies differentiate themselves through superior quality, exceptional service, pricing strategy, market leadership, tailored innovation, and customer delight. It's a dense read meant for quick, focused insight rather than casual browsing—essentially your concentrated dose of marketing theory in about 272 pages.
3 Left in stock