Hema

The basic idea behind every HEMA product is to make daily life better, easier and more fun. They are optimistic and playful, but also clean and soothing, smart and well-made. Design is form, but it can also be a feature of the product, the choice of material or ease of use. Design is also ‘design-thinking': a HEMA service devised to make sure that customers enjoy their HEMA experience.