Rocketbook

Late 2013, Working as a sales executive at Salesforce.com, co-Founder Joe Lemay forgets to pack the correct notebook for an important sales meeting. Looking for a solution Joe tries out electronic pens and smart notebooks. Nothing feels quite right. Joe wonders if there might be a need to create a new product. At a local pub, Joe meets up with buddy and product developer Jake Epstein, pitches the idea for the “cloud connected paper notebook that keeps us organized”. Jake and Joe get to work the next day.