PLAYMOBIL toys are synonymous with creative play, are loved among children and also have the highest standards of quality and safety. Parents place their trust in the brand for its expertise in providing high–quality products under the "Made in Europe" label. For years, the toy market has been under enormous pricing pressure. However, increased costs of doing business should not affect quality or safety, especially in products for children. PLAYMOBIL proprietor Horst Brandstätter and his team make this issue their top priority, taking product safety into account through product development into manufacturing.
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