# Emotion by Design

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- **Brand:** Cornerstone Publishing
- **Price:** OMR 5.23
- **SKU:** JB-9781847943569
- In stock

## Overview

### Features

Format: Paperback | 304 pages Language: English Author: Greg Hoffman Published: 2023

### Description

The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern.

Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

## Product details

- **Recommended Age:** Suitable for Mumz
- **Product Dimensions:** 12.9 x 1.8 x 19.8 cm
- **Package Dimensions:** 12.9 x 1.8 x 19.8 cm
- **Product Weight:** 0.15 kg
- **Package Weight:** 0.4 kg

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## Return details

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