# Nation Brand: Soft Power And The Case Of The United Arab Emirates

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- **Brand:** Austin Macauley Publishers
- **Price:** AED 30.00
- **SKU:** 32194756-9789948766704
- Currently out of stock

## Overview

### Features

- Format: Paperback | 80 pages
- Language: English
- Author: Amna Al Hammadi
- Publisher: Austin Macauley Publishers
- Published: 2024

### Description

For years, countries have been leveraging so-called ‘soft power' to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena. The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.

Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.

## Product details

- **Recommended Age:** Suitable for Mumz
- **Product Dimensions:** 0.50 x 0.50 x 0.50 cm
- **Package Dimensions:** 0.80 x 0.80 x 0.80 cm
- **Product Weight:** 0.15 kg
- **Package Weight:** 0.15 kg

## Categories

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## Shipping and Delivery

- Currently out of stock
- **Mumzworld delivers to:** United Arab Emirates, Bahrain, Jordan, Kuwait, Oman, Qatar

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## Return details

- 14-Day Returnable